Flyers - Flat (Promotional)

More about Printed Flyers Ireland

Printed flyers are single-sheet marketing materials used to promote a business, event, product, or service. They are designed for mass distribution and deliver a clear message directly into the hands of potential customers without competing in digital channels.

At PrintReady.ie, printed flyers Ireland businesses order are produced on 170gsm gloss paper in A6, A5, and A4 sizes, double-sided, and available in quantities from 1,000 to 20,000. They remain one of the most cost-effective ways to reach a local audience at scale.

Goes well with: folded leaflets and posters for the same campaign.

Who Uses Printed Flyers

Flyers are used across a wide range of industries in Ireland.

Common users include:

• Restaurants, cafés, and takeaways promoting menus and offers
• Pubs and bars advertising events, live music, and specials
• Retailers launching products or seasonal sales
• Trades and local services targeting nearby households
• Event organisers promoting concerts, markets, and community events
• Estate agents sharing listings and open viewings
• Charities and organisations running awareness or fundraising campaigns

They are especially effective for local marketing where targeting specific areas matters.

Flyer Sizes Explained

Three standard sizes are available, each suited to different uses.

A6 (105x148mm)

Compact and cost-efficient. Best for short messages such as promotions, event announcements, or simple calls to action.

A5 (148x210mm)

The most widely used format in Ireland. Offers a balance between space and practicality, suitable for menus, service lists, and promotional content.

A4 (210x297mm)

Largest format. Used when detailed information is required, such as full menus, property details, or structured service breakdowns.

A5 is the most common choice for door-to-door distribution, while A6 is often used for handouts and A4 for display or in-store use.

170gsm Gloss Paper

Flyers are printed on 170gsm gloss paper, a specification designed for high-volume marketing.

Key characteristics include:

• Smooth, glossy finish that enhances colour and images
• Strong visual impact with vibrant print reproduction
• Sturdy feel compared to lightweight paper stocks
• Suitable for handling, stacking, and distribution

The gloss coating helps designs stand out, making images sharper and colours more noticeable.

Double-Sided Printing

All flyers are printed on both sides as standard, allowing businesses to maximise available space.

Typical layout approach:

• Front: headline, key visual, main offer, and call to action
• Back: supporting details such as menus, services, contact info, or QR codes

This structure allows one flyer to carry both a primary message and additional information without overcrowding the design.

Distribution Methods

Flyers are used across several distribution channels in Ireland:

• Door-to-door delivery in targeted residential areas
• Hand-to-hand distribution at events or on the street
• In-store or counter display
• Inserts in packaging or mailings

A5 is most effective for letterbox drops, while A6 works well for handouts. A4 is typically used where customers pick up the flyer themselves.

Design Considerations

Effective flyers are clear, focused, and easy to scan quickly.

Best practice includes:

• Strong headline and clear main message
• Simple visual hierarchy
• Prominent call to action
• Legible text at the chosen size
• QR codes where online interaction is required

Artwork should be supplied at the correct size with 3mm bleed, in CMYK colour mode at 300dpi, with front and back as separate pages.

Real World Jobs

Flyers we have printed for real customers from our Dublin print shop.